The Scroll Toll
Client – Gymshark
Problem – Young people face significant barriers to conditioning. The most prominent being over using smart phones.
Insight – People scroll through two kilometres of social media content per day.
Idea – Motivate people to increase their physical activity through competing with their scrolling distance.
Recognition
- The project was shortlisted for Cannes Future Lions, 2022
- Winner of RMIT Advertising Panel Choice Award, 2022
- “Absolute ripper of an idea. Cracking insight, great execution. Taking it that one step further and adding the data to smart phone health stats was the cherry on top. Well structured case study too.” – Matt Stoddart, Group Creative Director – TBWA