Specsavers x Collette Dinnigan
Client – Specsavers
Agency – AJF Partnership
Team – Asha (Art Director), Dimitri (Copywriter)
The Specsavers x Collette Dinnigan campaign celebrates a 10 year long collaboration with a limited edition range of designer glasses.
As a team, we were brought in at the back end of the campaign and then rolled out numerous creative assets including OOH billboards, in centre & in store digital screens, META and Pinterest static and video, HTML banners, homepage takeovers, Scroll X, Kargo Venti and more.
The campaign came to life with a film strip look for social posts while the BTS told a story of the shoot day. Other assets in the campaign included in-store displays, billboards, banners and more.
What we learnt
The completion of this rollout taught us valuable lessons in meeting tight deadlines, responding to client feedback, and pushing our adaptability. We learned to manage time more efficiently, embrace constructive criticism, and pivot quickly to accommodate changing client needs.
These experiences have made us a more agile and responsive team, better equipped to excel in the fast-paced world of advertising. We were able to adhere to many different asset specifications as well as keeping files well organised for the duration of the campaign.
Me and Dim’s strength as a non-traditional duo meant we could share the Art Direction-heavy workload between the both of us, resulting in a more efficient workflow in the rollout of asset concepts.