Vaccine Hesitancy
Client – Australian Federal Government
Product – Covid-19 Vaccines
Problem – Vaccine Hesitancy. As of July 1st, 2021 only 5% of the population were vaccinated and over 25% of adults say they may not get the jab. The aim of this campaign is to change the mind of people who are unsure but not anti-vax.
Insight – Loneliness and boredom are prevalent among our audience because of the many lockdowns.
Idea – Present characters creating fake social situations with cloned versions of themselves performing different roles. Replace these ‘fake friends’ with real friends, post-vaccine.
