unify

This brief gave us free rein to choose any brand we saw fit. The task was to unify people in any small or large way as the world is divided now more than ever before.

I chose to use YouTube and remind the audience of the little things that bring us together such as sharing a funny video. Revisiting all of those viral videos that still live in the deepest corner of our brains followed by recent memes that have appeared throughout the pandemic will remind the audience of the way we stand united through laughter, even when things are tough.